IRIS
PETRUZZELLIS, Luca
 Distribuzione geografica
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Continente #
NA - Nord America 2.806
EU - Europa 1.468
AS - Asia 466
OC - Oceania 5
SA - Sud America 4
AF - Africa 3
Continente sconosciuto - Info sul continente non disponibili 2
Totale 4.754
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Nazione #
US - Stati Uniti d'America 2.802
IT - Italia 761
CN - Cina 265
SE - Svezia 210
UA - Ucraina 130
DE - Germania 108
SG - Singapore 96
FI - Finlandia 69
FR - Francia 57
GB - Regno Unito 55
PH - Filippine 23
IN - India 15
BE - Belgio 14
RO - Romania 14
MO - Macao, regione amministrativa speciale della Cina 13
ES - Italia 10
TW - Taiwan 10
VN - Vietnam 9
HK - Hong Kong 8
ID - Indonesia 7
IE - Irlanda 7
CH - Svizzera 6
MY - Malesia 6
AU - Australia 5
GR - Grecia 5
PL - Polonia 4
TR - Turchia 4
BR - Brasile 3
CA - Canada 3
DZ - Algeria 3
JP - Giappone 3
NL - Olanda 3
OM - Oman 3
RU - Federazione Russa 3
EU - Europa 2
IL - Israele 2
LT - Lituania 2
LU - Lussemburgo 2
PT - Portogallo 2
AT - Austria 1
CO - Colombia 1
CR - Costa Rica 1
CZ - Repubblica Ceca 1
HU - Ungheria 1
MD - Moldavia 1
MT - Malta 1
NO - Norvegia 1
PK - Pakistan 1
SA - Arabia Saudita 1
Totale 4.754
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Città #
Chandler 391
Jacksonville 310
Woodbridge 253
Fairfield 241
Houston 186
Nyköping 174
Ann Arbor 161
Ashburn 127
Cambridge 90
Rome 87
Seattle 83
Wilmington 83
Lawrence 75
Roxbury 74
Singapore 72
Nanjing 70
Bari 60
Boardman 52
Des Moines 51
New York 42
Milan 41
Beijing 33
Inglewood 33
Naples 29
Princeton 28
Pulsano 19
San Diego 19
Hebei 17
Changsha 16
Padova 16
Shenyang 16
Jiaxing 15
Brussels 14
Nanchang 14
Turin 14
Dearborn 13
Palermo 13
Brooklyn 12
Catania 12
Macao 12
Paris 12
Guangzhou 11
Parma 11
Bologna 10
London 10
Los Angeles 10
Reggio Emilia 9
Salerno 9
Tianjin 9
Ho Chi Minh City 8
Altamura 7
Dublin 7
Florence 7
Pune 7
Rovigo 7
Santa Clara 7
Caloocan City 6
Iasi 6
Jyväskylä 6
Pescara 6
Redwood City 6
Salve 6
Santa Marinella 6
Auburn Hills 5
Brescia 5
Carpi 5
Galatina 5
Genoa 5
Jinan 5
Perugia 5
Quezon City 5
Ravenna 5
San Mateo 5
Treviso 5
Bussi sul Tirino 4
Caltanissetta 4
Campobasso 4
Crispiano 4
Câmpina 4
Falls Church 4
Hangzhou 4
Hefei 4
Indiana 4
Islington 4
Las Vegas 4
Messina 4
Munich 4
Rivoli Veronese 4
Treviglio 4
Washington 4
Wuhan 4
Algiers 3
Barcelona 3
Bergamo 3
Coimbatore 3
Gioia del Colle 3
Highcliffe 3
Hong Kong 3
Jinhua 3
Kaohsiung City 3
Totale 3.401
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Nome #
Comportamento del consumatore. Teoria e casi di studio 621
A cross cultural approach to annual report through impression management 104
Bundling, Mass Customization and Competition under Consumption Uncertainty 101
Paradoxical effects of famous music in retail venues 101
Global Risk, Local Attachment: Investigating Tourists' Staycation Intention During a Pandemic 99
Bundling, Mass Customization and Competition under Consumption Uncertainty 97
Click & experience. Just be virtually there: the effect of destination web site on tourist choice. Evidence from Italy 95
Separate but Together: Mediterranean Identity in Three Countries 93
Local networks to compete in the global era. The Italian SMEs experience 91
A ciascuno la sua musica. L’effetto della notorietà della musica di sottofondo sul comportamento d’acquisto nei punti vendita 88
Retail concentrations. The shopping streets. 87
Mobile Phone Choice: Technology Vs Marketing. The Brand Effect in the Italian Market 86
Illegitimate returns as a trigger for customers’ ethical dissonance 84
Branding relationship in financial services. paradigm shift in Mediterranean countries 80
Knowledge network in unconventional industries. The case of the agri-tourism network 78
Student Satisfaction and Quality of Service in Italian Universities 77
LOCAL NETWORKS TO COMPETE IN THE GLOBAL ERA. THE ITALIAN SMEs EXPERIENCE 75
Does Network matter in internationalisation decision? Evidence from Italian SMEs 69
null 69
Aspetti evolutivi del marketing. Dall’impresa al territorio 67
Configurazioni e modelli di governance dei sistemi turistici: il ruolo dell’organo di governo composito 62
Does taste only matter in wine consumption? Sensory branding in the wine industry 61
null 61
La valutazione della performance nella Pubblica Amministrazione 60
Place Web Promotion: The Case of the Apulian Web Portal 60
Affecting consumer behaviour through retail concentration: the shopping streets 60
From Hi-tech to Hi-touch. The emotional way to technology 59
Educational value: Do university choices affect company performance? 59
Capitolo 10: L'analisi delle forze concorrenziali 58
L'analisi delle forze concorrenziali 55
Destination ‘Focus Pocus’ strategies. Mass customisation to reposition sun-and-sand destinations 55
Strategic alliances between Japanese-Western firms: A win-win or win-lose relationship? The case of the automobile industry 54
La fiera come strumento di marketing territoriale. La Fiera del Levante di Bari” 54
I sistemi di vertical branding 53
Family entrepreneurship: opportunity or threat to network formation? Lessons learnt from agri-tourism 53
Caratteri e problematiche di governo dei sistemi turistici. Un possibile modello di sviluppo 51
MED scale: Regional Variation in Values and Beliefs 51
Typical Wine Choice and Consumption in Apulia 49
The impact of venture capital on the Italian SMEs development. In the search for a comprehensive model 49
null 49
The Impact of Tour Operators on Developing New Typologies of Tourism in Italy 48
Revitalising Strategy in Urban Marketing: Measuring the Effects through Perceptual Mapping 47
Loyalty And Customer Satisfaction In Retail Banking. The Role Of Social Network 47
THE LOW COST OPTION IN DESTINATION COMPETITIVENESS. THE SEARCH FOR EXCELLENCE: THE APULIAN EXPERIENCE 46
Student Satisfaction and Quality of Service in Italian Universities. The Case of The University of Bari 46
Hey dee-jay let’s play that song and keep me shopping all day long. The effect of background music on consumer shopping behavior 46
Diving Into the Past, Forgetting About the Future? Nostalgic Advertising and Sustainable Food Consumption Behavior 45
Sensory branding e comportamento del consumatore 44
The role of professional conference organizations in attracting tourism: Evidence from Italy 44
Strategie di vertical branding del sistema-moda italiano di alta gamma 43
Educational value: how students choose University. Evidence from an Italian University 43
Knowledge network in unconventional industries. The case of the agri-tourism network 40
The Apulian Agribusiness: typicality vs globalisation in consumer perception 40
Le dimensioni spaziali del consumo: le vie dello shopping 40
Communication Effects about Balance Sheets by Means of Self-Reports Methods 40
The Apulia SMEs local approach to the global market 39
Gender and Brain in the Female Entrepreneurial Process 38
Sociodemographic Antecedents of Psychological Flow: Evidence from Outdoor Adventure Tourism 38
Do University Choices Affect CEO Turnover and Company Performance? 37
La psicologia del consumatore 36
Exploring the Academic Debate on Consumer Confusion and Product Imitation: A Systematic Literature Network Analysis 35
L’utilizzo dell’Information & Communication Technology come acceleratore di sviluppo delle aziende e del territorio nell’era della conoscenza 35
L’evoluzione dei consumi: scenari micro e marco economici 33
Mass Customisation Strategies In Italian SMEs: Opportunity Or Threat? A Framework Analysis 32
Tour Operators and alternative tourism in Italy: exploiting niche markets to increase international competitiveness 32
Rediscovering the Essentiality of Marketing. Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress 31
The role of psychological flow in adventure tourism: sociodemographic antecedents and consequences on word-of-mouth and life satisfaction 30
Il format diffuso: analisi dell'impatto della circolarità sulla brand retail experience 29
Does network matter in international expansion? Evidence from Italian SMEs 27
The effects of circular format on store patronage: An Italian perspective 27
null 25
Il ruolo delle variabili territoriali nell’evoluzione della struttura produttiva pugliese 24
Standing for politics: What consequences for brands?Standing for politics: What consequences for brands? 24
L’annual report come strumento di marketing: un’analisi empirica 23
To brand or not to brand? That is the question. Branding issues in mass customized environments 22
Place regeneration towards a customer-based approach”, International Conference of the Regional Studies Association 22
The multisensory experience of taste. The effects of senses and brand in wine consumption 19
Investigating Staycation Intention: The Influence of Risk Aversion, Community Attachment and Perceived Control During the Pandemic 18
THE MEDITERRANEAN DIET STORYTELLING. AN INQUIRY INTO AN INTANGIBLE MARKETING ASSET 18
null 17
Le nuove opportunità della comunicazione aziendale: Internet 16
Sense Effects about Wine Consumption by Means of Self-Reports and Neuromarketing Methods 14
Impression management: a multicultural approach to annual report 12
Strategic alliances between Japanese-Western firms: A Win-Win or Win-Lose relationship? The case of the automobile industry 9
Place Branding: sensing the difference? 9
Tell me a story about yourself: The words of shopping experience and self-satisfaction 9
The Effects of Companies’ Face Mask Usage on Consumers’ Reactions in the Service Marketplace 8
The verbalization of numbers: An explainable framework for tourism online reviews 6
Indagine sul comportamento di Co- Creazione degli studenti: il ruolo della Web Communication e delle tecnologie digitali come driver per l’Università 4.0. Una review sistematica della letteratura 6
Country-of-origin image and consumer brand evaluation: a meta-analytic review 5
Esports and Visual Attention: Evaluating In-Game Advertising through Eye-Tracking during the Game Viewing Experience 4
Le frontiere della tecnologia digitale e il marketing: è possibile vendere qualcosa che non esiste? 3
In the name of the University: the choice to promote as a tool to influence decision-making 3
Exploring user reactions to luxury brand videos on YouTube: a comparative study of influencers and brand-official channels 1
The decision to customize and its effect on brand experience 1
“Hey Dee-Jay Let’s Play that Song and Keep me Shopping All Day Long”. The Effect of Famous Background Music on Consumer Shopping Behavior 1
Totale 4.852
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Categoria #
all - tutte 18.725
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 18.725
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2019/2020511 0 0 20 38 80 37 90 41 79 33 80 13
2020/2021601 57 18 50 57 59 16 70 26 102 81 41 24
2021/2022481 11 67 4 27 16 37 19 26 32 13 85 144
2022/20231.021 123 82 90 99 99 128 14 103 148 46 51 38
2023/2024785 60 73 73 67 27 84 30 82 42 81 55 111
2024/2025286 69 59 158 0 0 0 0 0 0 0 0 0
Totale 4.852