Click & experience. Just be virtually there: the effect of destination web site on tourist choice. Evidence from Italy

Romanazzi, S; Petruzzellis, L; Iannuzzi, E.

doi:10.1080/19368623.2011.605037

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A destination’s website has a strategic relevance in order to attract potential tourists; the more useful the website is perceived, the greater the influence on visiting the destination. Web users usually Google a destination in order to collect information on it and have their functional, aesthetic, or visual information needs satisfied. This article, in an attempt to measure the effect of the new regional portal on the Apulian territorial brand notoriety and the tourist flows, investigates the effectiveness of the portal in matching tourist needs and place features, through primary and secondary data.

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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11586/9150

Titolo:	Click & experience. Just be virtually there: the effect of destination web site on tourist choice. Evidence from Italy
Autori:	PETRUZZELLIS, Luca
Data di pubblicazione:	2011
Rivista:	JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT
Abstract:	A destination’s website has a strategic relevance in order to attract potential tourists; the more useful the website is perceived, the greater the influence on visiting the destination. Web users usually Google a destination in order to collect information on it and have their functional, aesthetic, or visual information needs satisfied. This article, in an attempt to measure the effect of the new regional portal on the Apulian territorial brand notoriety and the tourist flows, investigates the effectiveness of the portal in matching tourist needs and place features, through primary and secondary data.
Handle:	http://hdl.handle.net/11586/9150
Appare nelle tipologie:	1.1 Articolo in rivista

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