Agrobiodiversity plays a pivotal role in the wine economy, offering avenues for crop diversification and providing a reservoir of genetic resources crucial for developing innovative products capable of mitigating the impacts of climate change and adapting to evolving market dynamics. However, the acceptance of grape varieties at risk of genetic erosion for wine production encounters significant challenges, stemming from the substantial investments required and the protracted period before productive responses materialize. The success of adopting agrobiodiversity depends on farmers' intentions to embrace these practices. In this perspective, this study aims to elicit the determinants that drive or hinder Apulia farmers' intentions towards the investment and adoption of agrobiodiversity practices, fostering sustainable practices within the wine industry in Apulia region. Equally crucial is discerning the role of knowledge pertaining to grape varieties in valorizing the most promising cultivars. Further, this study was carried out in the context of the project REGEVIP, funded by Apulia RDP 2014-2020 on Grape recovery of regional germplasm that aimed to:(i) discover ancient grape varieties, (ii) assess together with experts the morpho-productive and technological criterion to be used as lever of valorization, (iii) select promising varieties and, (iv) conceptualize valorization paths according to the knowledge, as well as distribution of grapes throughout farmers. Regarding the conceptual framework, this study was based on an integrated approach, drawing on theoretical frameworks and empirical analysis, to disclose the intricate dynamics influencing investment decisions in agrobiodiversity within the wine economy. At its core lies the extension of the Theory of Planned Behavior (TPB), complemented by the Partial Least Squares Structural Equation Modeling (PLSEM), facilitating an understanding of the factors shaping investment propensity among wineries with the use of a Ordered Logit Model.
Agrobiodiversity Practices to foster Sustainable Wine Production: Exploring Farmers’ Investment Propensity and Drivers
Petrontino;Tria E.;Campobasso A. A.;Calderoni F.;Fucilli V.;Bozzo F.
2024-01-01
Abstract
Agrobiodiversity plays a pivotal role in the wine economy, offering avenues for crop diversification and providing a reservoir of genetic resources crucial for developing innovative products capable of mitigating the impacts of climate change and adapting to evolving market dynamics. However, the acceptance of grape varieties at risk of genetic erosion for wine production encounters significant challenges, stemming from the substantial investments required and the protracted period before productive responses materialize. The success of adopting agrobiodiversity depends on farmers' intentions to embrace these practices. In this perspective, this study aims to elicit the determinants that drive or hinder Apulia farmers' intentions towards the investment and adoption of agrobiodiversity practices, fostering sustainable practices within the wine industry in Apulia region. Equally crucial is discerning the role of knowledge pertaining to grape varieties in valorizing the most promising cultivars. Further, this study was carried out in the context of the project REGEVIP, funded by Apulia RDP 2014-2020 on Grape recovery of regional germplasm that aimed to:(i) discover ancient grape varieties, (ii) assess together with experts the morpho-productive and technological criterion to be used as lever of valorization, (iii) select promising varieties and, (iv) conceptualize valorization paths according to the knowledge, as well as distribution of grapes throughout farmers. Regarding the conceptual framework, this study was based on an integrated approach, drawing on theoretical frameworks and empirical analysis, to disclose the intricate dynamics influencing investment decisions in agrobiodiversity within the wine economy. At its core lies the extension of the Theory of Planned Behavior (TPB), complemented by the Partial Least Squares Structural Equation Modeling (PLSEM), facilitating an understanding of the factors shaping investment propensity among wineries with the use of a Ordered Logit Model.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
