The effectiveness of the Luxury sustainable communication on green consumption value: The role of perceived durability and consumers’ materialism

Luxury companies increasingly grasp the relevance of sustainability in addressing consumers’ needs and desires. In this research we hypothesize that communication focused on the internalized luxury (vs. externalized luxury) consumption approach undertaken by a sustainable luxury brand might affect perception of product' durability. Moreover, we speculate that this effect is moderated by consumers’ materialism. We test this idea across two experiments. The results of two experiments show that ...

El Banco Central como moderador del conflicto

The Role of Luxury Consumption Motivations in Luxury Brand Communication

Previous research on luxury (Hansen and Wänke, 2011) focused on the role the type of language luxury brands might use to deliver their messages demonstrating that abstract descriptions of luxury products make them be perceived by consumers as more luxurious than concrete descriptions. Despite its relevance, however, this insight does not take into account an important distinction between possible approaches to luxury consumers might have, that is whether luxury consumption is more social...

Sociodemographic Antecedents of Psychological Flow: Evidence from Outdoor Adventure Tourism

Psychological flow refers to a positive experiential state, based on enjoyment, concentration, and low self-awareness, which occurs during active task performance, when the performer is totally connected to the performance, in a situation where personal skills equal required challenges (Csikszentmihalyi 1990; Jackson and Marsh 1996; Ullén et al. 2012). In this research, we explore the relationships between sociodemographic variables and psychological flow in the context of outdoor adven...