In order to understand the different effect of marketing tools on children’s perception of healthy food the authors have analyzed and compared the different approach of 9-10 years old children and preschoolers through two qualitative studies. The methodology applied is modelled on children’s cognitive capabilities, essentially based on interviews and drawings. Mauthner (2006), for example, suggests to organize individual interview for elder children and little groups of discussion for early elementary school ones: this choice derives from the fact that research with children has its own characteristics and it is important to respect kids’ abilities
AGRIFOOD MARKETING AND CHILDREN: A COMPARISON BETWEEN TWO DIFFERENT AGE GROUP
BALDASSARRE, FABRIZIO;CAMPO, RAFFAELE
2015-01-01
Abstract
In order to understand the different effect of marketing tools on children’s perception of healthy food the authors have analyzed and compared the different approach of 9-10 years old children and preschoolers through two qualitative studies. The methodology applied is modelled on children’s cognitive capabilities, essentially based on interviews and drawings. Mauthner (2006), for example, suggests to organize individual interview for elder children and little groups of discussion for early elementary school ones: this choice derives from the fact that research with children has its own characteristics and it is important to respect kids’ abilitiesI documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
