Sustainability through gender equality: women entrepreneurship in the middle-east

Research on women motivation for entrepreneurship is experiencing more and more attention among scholars. The difficulties connected to engage in entrepreneurship, and consequently to achieve the UN Sustainable development goal n. 5 (Gender equality), represents the base of this study. In particular the aim is to better comprehend the possible levers to encourage women in Oman, so in the Arabic peninsula. By applying the stratified sampling method, the researchers collected data from 262 Omani women from nine regions (Al Batinah North, Al Batinah South, Al Buraimi, Muscat, Ash Sharqiyah South, Ad Dakhiliyah, Dhofar, Ad Dhahirah, and Musandam). Main findings showed the impact of social networking on entrepreneurial intention and entrepreneurial persistence, while access to finance and family support has an insignificant effect on entrepreneurial persistence, entrepreneurial passion, and entrepreneurial intention.