In the tourism sector, according to the the Theory of push and pull motivations (Crompton, 1979; Su et al., 2020), it is possible to distinguish between push factors (or motivations) – tourist desires for rest, health, adventure, social interaction – and pull factors– attributes of the destination, such as parks, beaches, events, monuments, and cultural places. The main purpose of this study is to applay this theory in the specific sector of heritage tourism (Brida et al., 2012; González-Rodríguez et al., 2019). Therefore, the research try to identify possible push and pull factors that can determine tourists heritage destination loyalty, defined in terms of their revisit intention and word-of-mouth (WOM).
Push and Pull factors as determinants of destination loyalty
de Cosmo Lucrezia Maria
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2021-01-01
Abstract
In the tourism sector, according to the the Theory of push and pull motivations (Crompton, 1979; Su et al., 2020), it is possible to distinguish between push factors (or motivations) – tourist desires for rest, health, adventure, social interaction – and pull factors– attributes of the destination, such as parks, beaches, events, monuments, and cultural places. The main purpose of this study is to applay this theory in the specific sector of heritage tourism (Brida et al., 2012; González-Rodríguez et al., 2019). Therefore, the research try to identify possible push and pull factors that can determine tourists heritage destination loyalty, defined in terms of their revisit intention and word-of-mouth (WOM).I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
