This study has the objective to investigate the role of Islamic culture in marketing because of the large presence of Muslims in the world and, consequently, of the potentialities of this market. This research, considering this introduction, aims to: 1- underline the role of Halal certification in marketing decisions’; 2- identify the most relevant features of Muslims as consumers.
Influences of Islamic culture in marketing and the role of Halal certification
BALDASSARRE, FABRIZIO;CAMPO, RAFFAELE
2015-01-01
Abstract
This study has the objective to investigate the role of Islamic culture in marketing because of the large presence of Muslims in the world and, consequently, of the potentialities of this market. This research, considering this introduction, aims to: 1- underline the role of Halal certification in marketing decisions’; 2- identify the most relevant features of Muslims as consumers.File in questo prodotto:
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