The present study aims at deepening the role played by potential voters' political orientation in the effects of parodies. As previously shown for the role of in-group affect in the positive evaluation of one's own politician, the work points out how leftist voters are more negatively influenced by the critical side of a parody than rightist ones.
When the "truth" can (softly) hurt. Effects of political orientation on different forms of parody
D'Errico, F
Methodology
;
2016-01-01
Abstract
The present study aims at deepening the role played by potential voters' political orientation in the effects of parodies. As previously shown for the role of in-group affect in the positive evaluation of one's own politician, the work points out how leftist voters are more negatively influenced by the critical side of a parody than rightist ones.File in questo prodotto:
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