Abstract: Quality catering is the main motivation behind the travel choices of foreign tourists, but also among Italians there is an increase in requests for food and wine tours, tastings in wine cellars or farms, and regional cooking workshops where it is possible to observe up close the traditional techniques of processing and transforming raw materials into gastronomic excellence. Small towns are an exceptional driving force behind this type of tourism: they alone contribute to a turnover of between 4 and 5 billion euro and are the most shining symbol of the Made in Italy food and wine holiday that travellers in search of authentic flavours and good food like so much. This is precisely what the "tourism on tour" project of the Iccrea banking group (the group of companies that supports the operations of cooperative credit banks) is leaving behind. The project revolves around a technological platform dedicated to hoteliers who are customers of the Bcc's that, pivoting on the online payment and transaction systems offered by the Iccrea Group, brings together tourism, mobility and local consumption opportunities dedicated to the specific needs of tourists and their travel experience. BCCs, as they briefly define themselves, are local, cooperative, mutual banks. Local banks: they operate in defined territory (area of operation) at the exclusive service of the communities of which they are, through their members, a direct expression. Co-operative banks: they have the legal form of prevalent mutuality co-operative societies (ex Art. 45 of the Constitution). This means that they are constituted by members, natural or legal persons, who are the expression of the local communities of reference. Mutual banks: they promote the growth and social and economic development of local realities, as expressly stated in Article 2 of their Statutes. The development of the territory goes hand in hand with the sense and role of the Bcc in the local area, with activities and initiatives aimed at supporting small entrepreneurs. The wellbeing of their activities is reflected in the bank and at the same time a virtuous system of aid is generated for other, numerous agricultural, agri-tourism and wine-growing activities. This is the traditional approach of Bcc: to protect and support entrepreneurs who believe and invest in the territories for the benefit of collective development.
BCC e turismo enogastronomico
Angela D'Uggento
2021-01-01
Abstract
Abstract: Quality catering is the main motivation behind the travel choices of foreign tourists, but also among Italians there is an increase in requests for food and wine tours, tastings in wine cellars or farms, and regional cooking workshops where it is possible to observe up close the traditional techniques of processing and transforming raw materials into gastronomic excellence. Small towns are an exceptional driving force behind this type of tourism: they alone contribute to a turnover of between 4 and 5 billion euro and are the most shining symbol of the Made in Italy food and wine holiday that travellers in search of authentic flavours and good food like so much. This is precisely what the "tourism on tour" project of the Iccrea banking group (the group of companies that supports the operations of cooperative credit banks) is leaving behind. The project revolves around a technological platform dedicated to hoteliers who are customers of the Bcc's that, pivoting on the online payment and transaction systems offered by the Iccrea Group, brings together tourism, mobility and local consumption opportunities dedicated to the specific needs of tourists and their travel experience. BCCs, as they briefly define themselves, are local, cooperative, mutual banks. Local banks: they operate in defined territory (area of operation) at the exclusive service of the communities of which they are, through their members, a direct expression. Co-operative banks: they have the legal form of prevalent mutuality co-operative societies (ex Art. 45 of the Constitution). This means that they are constituted by members, natural or legal persons, who are the expression of the local communities of reference. Mutual banks: they promote the growth and social and economic development of local realities, as expressly stated in Article 2 of their Statutes. The development of the territory goes hand in hand with the sense and role of the Bcc in the local area, with activities and initiatives aimed at supporting small entrepreneurs. The wellbeing of their activities is reflected in the bank and at the same time a virtuous system of aid is generated for other, numerous agricultural, agri-tourism and wine-growing activities. This is the traditional approach of Bcc: to protect and support entrepreneurs who believe and invest in the territories for the benefit of collective development.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
