How does the accent impact on the radio advertising? The case of typical products

Radio advertising is one of the alternatives available to companies in the context of the communication mix by which communicate to the market, promote one’s offer, strengthen the brand and, more generally, transfer news and information to the public. The aim of the research is to investigate the potential of radio communication for typical local products. Starting from the significant potential of those goods, from the deep roots in the territory of origin and from the possibilities offered by radio advertising, we will analyze the ways in which it can help strengthen the link between products and consumers who live in the same territory.