Sustainability as a driving factor for companies in the tourism sector

Sustainability is a central and inclusive theme in today's world that encompasses all areas of modern life. The following work aims to deepen what are the aspects of sustainability in the tourism sector and how all this is fundamental for the protection of companies in the sector in the short term and how, on the other hand, sustainability could become a driving force for increasing revenues and acquire market shares in the tourism sector. In Europe there are cases of virtuous tourism companies that develop their marketing by focusing everything on sustainability. As regards the level of sustainability that companies follow, there is a system that measures it. This system is called Ecolabel. The Ecolabel system is unique in its kind since it is not mandatory for companies in the sector but guarantees sustainable operations from an economic, social and environmental point of view and consequently all the services offered must meet certain criteria and requirements.