Sustainable tourism: The case of Albania

Thanks to the constant growth of tourism over the years, the tourism sector in Albania has shown a great potential for attractiveness from 2013 onwards. A territory made up of mountain ranges and surrounded by stretches of beautiful coasts, its richness consists in the varied biodiversity of flora and fauna. The challenge for the near future is to maintain the results obtained so far and to increase the competitiveness of tourism in the long term. These objectives must pass through the construction of sustainable tourism which is the key to impress and affirm its presence in the European and world tourism scenarios. Sustainable tourism must be supported by constant monitoring of the local and territorial reality and the construction of sustainability indicators as the directives of sustainable tourism for Europe advocate. The work deals with the construction of some specific sustainability indicators of the sector under the aspect of statistical methodology. To measure the level of sustainability, we start from four main indicators, namely destination management, economic value, social impact and environmental impact. These indicators will be adapted to the Albanian territory.