An institutional analysis of the role of three Italian organizational networks – Coldiretti, Slow Food and Genuíno Clandestino

The present study compared the repertoire of collective actions of Italian organizational networks - Slow Food, Genuíno Clandestino and Colddireti - for the development of short food marketing circuits in the context of the food corporate regime. Using concepts from the Theory of Social Movements associated with the debates on Alternative Food Networks and Short Food Supply Chain, the 'in loco' research was carried out in the months of June and December 2019 through observation of the experiences of commercialization and interviews whit yours representants. In addition, since that period, public opinions have been collected from their leaders, analysis of public documents, as well as the study of scientific articles related to the theme. The results demonstrate that despite the ‘buon cibo’ theme being central to the Italian identity, each studied organizational network carries out differentiated strategies for the construction of short food supply chain, which do not always converge or dialogue in the perspective of countermovement from the food corporate regime.