This demo presents SERENE, a Web platform for the UX semiautomatic evaluation of websites. It exploits Artificial Intelligence to predict visitors’ emotions starting from their interaction logs. The predicted emotions are shown by interactive heatmaps overlapped to the webpage to be analyzed. The concentration of negative emotions in a specific area of the webpage can help the UX experts identify UX problems.
SERENE: a Web platform for the UX semi-automatic evaluation of website
Esposito A.;Desolda G.;Lanzilotti R.;Costabile M. F.
2022-01-01
Abstract
This demo presents SERENE, a Web platform for the UX semiautomatic evaluation of websites. It exploits Artificial Intelligence to predict visitors’ emotions starting from their interaction logs. The predicted emotions are shown by interactive heatmaps overlapped to the webpage to be analyzed. The concentration of negative emotions in a specific area of the webpage can help the UX experts identify UX problems.File in questo prodotto:
Non ci sono file associati a questo prodotto.
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
