This demo presents SERENE, a Web platform for the UX semiautomatic evaluation of websites. It exploits Artificial Intelligence to predict visitors’ emotions starting from their interaction logs. The predicted emotions are shown by interactive heatmaps overlapped to the webpage to be analyzed. The concentration of negative emotions in a specific area of the webpage can help the UX experts identify UX problems.

SERENE: a Web platform for the UX semi-automatic evaluation of website

Esposito A.;Desolda G.;Lanzilotti R.;Costabile M. F.
2022-01-01

Abstract

This demo presents SERENE, a Web platform for the UX semiautomatic evaluation of websites. It exploits Artificial Intelligence to predict visitors’ emotions starting from their interaction logs. The predicted emotions are shown by interactive heatmaps overlapped to the webpage to be analyzed. The concentration of negative emotions in a specific area of the webpage can help the UX experts identify UX problems.
2022
9781450397193
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11586/423238
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