The paper presents the research results aimed to design and realize an innovative prototype of user’s interactions method, based on the digital impact that Digital Transformation (DT) has on society. The experimentation presented takes as an example some good practices identified in the Victoria & Albert Museum (V&A), London: challenging, unconventional cultural goods could attract new users. Based on this assumption, we have observed a target users’ impact on a cultural good generally considered little appeal, transforming the user into a prosumer. The first tests were made in 2019. The University of Bari Aldo Moro and the De Sanctis Classical Linguistic High School of Human Sciences in Trani started a collaboration as part of a PON project titled "Comunicare e promuovere un evento culturale". High School students have been identified as an important target of study. Subsequently, in the paper, we examined a project created by D.A.BI.MUS S.r.l. and Quorum Italia S.r.l, working on niche cultural goods also in this case. In this project, an anastatic printed book became a potential endless book capable of intercepting the interest of even large groups of digital users.
Addressing User Engagement With an Interactive Reading Model by Innovative Digital Expansion
Barbuti N.
Writing – Original Draft Preparation
;De Bari M.Membro del Collaboration Group
2022-01-01
Abstract
The paper presents the research results aimed to design and realize an innovative prototype of user’s interactions method, based on the digital impact that Digital Transformation (DT) has on society. The experimentation presented takes as an example some good practices identified in the Victoria & Albert Museum (V&A), London: challenging, unconventional cultural goods could attract new users. Based on this assumption, we have observed a target users’ impact on a cultural good generally considered little appeal, transforming the user into a prosumer. The first tests were made in 2019. The University of Bari Aldo Moro and the De Sanctis Classical Linguistic High School of Human Sciences in Trani started a collaboration as part of a PON project titled "Comunicare e promuovere un evento culturale". High School students have been identified as an important target of study. Subsequently, in the paper, we examined a project created by D.A.BI.MUS S.r.l. and Quorum Italia S.r.l, working on niche cultural goods also in this case. In this project, an anastatic printed book became a potential endless book capable of intercepting the interest of even large groups of digital users.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
