"Imagine" - Participative strategies of two online minorities within Italian context

Within the field of political psychology studies, the main goal of the present study is to investigate in depth the role played by two different forms - E-Tactics vs E-Movement - of social media activism on the quality of discourses and their possible level of acquired empowerment. Two Italian cases of e-minorities (Teatro Valle Occupato and Roars) will be analysed in terms of argumentative moves following a pragma-dialectic perspective in order to observe how they can construct a possible process of conscientization. Results, achieved by means of quanti-qualitative methods, highlight how E-Tactics (Teatro Valle Occupato), differently from E-Movement (Roars), can better promote normative but also creative forms of argumentations, as activists can claim for their rights but mainly also promote value change. This type of activism is strongly correlated to political participation, differently from E-Movement, mainly oriented to individual empowerment.