Luxury Commerce and Tourist Destinations: Business Opportunities

Purpose: This work aims to analyze the potential relationship between a tourism destination and a store success in the industry. The main objective is examining if there is any relationship between different aspects of a tourism destination and the number of years that a store has been operating in that location. Design/methodology/approach: We have analyzed a sample of stores located in the city of Venice. A survey was carried out on the managers of luxury goods stores in the city of Venice, using personal interviews. Findings: The findings do not have evidenced the existence of significant relationships between different aspects of the destination and the number of years that stores have been operating in the city. Originality/value: A number of relevant conclusions and recommendations for managers of this kind of store were obtained from the study. First, it is important to stress that the only significant relationship identified has been that between the number of years that the stores have been operating and their nationality. Despite the favourable connotations that location in a tourist destination would appear to offer, companies seem to base their general strategy on intangible aspects such as image and brand capital.