“The Effects of Brand Experience on Brand Love in Food and Beverage Sector: a Research on Starbucks”.

This study aims to determine the effects of brand experience (sensory-affective, behavioral, and intellectual) dimensions on brand love in food and beverage sector. In this context, a field study was conducted on 275 Starbucks customers using the generally accepted scales in the related literature.“Percentage and Frequency Distribution”, “Descriptive and Confirmatory Factor Analysis” and “Regression Analysis” were used in the analysis of research data.As a result of this study, it was determined that the “sensory dimension” and “behavioral dimension” from brand experience dimensions had a significant influence on the brand love perceptions of participants.