The paper aims to analyze the relationship between property and business in wine cooperatives, defining its contribution to the firm’s development and competitiveness based on a customer-centered perspective. On-desk analysis of theoretical and literature contributions on the studies about relations between businesses, with particular attention to the Viable System Approach. On-field analysis with the methodology of case studies, in order to verify the analysis proposed model depth. The study has enabled to carry out: 1) identify operational measures which could sustain wine companies’ competitiveness also taking advantages from the territory; 2) define an analysis model concerning supply relationships useful in order to observe the automated development potential, production and commercial relationship.

Innovation and Aggregation: a Governance Model to sustain Competitiveness of Wine Company in South Italy

N. Iaffaldano
;
2019-01-01

Abstract

The paper aims to analyze the relationship between property and business in wine cooperatives, defining its contribution to the firm’s development and competitiveness based on a customer-centered perspective. On-desk analysis of theoretical and literature contributions on the studies about relations between businesses, with particular attention to the Viable System Approach. On-field analysis with the methodology of case studies, in order to verify the analysis proposed model depth. The study has enabled to carry out: 1) identify operational measures which could sustain wine companies’ competitiveness also taking advantages from the territory; 2) define an analysis model concerning supply relationships useful in order to observe the automated development potential, production and commercial relationship.
2019
978-86-80194-23-3
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11586/284922
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