The paper aims to analyze the relationship between property and business in wine cooperatives, defining its contribution to the firm’s development and competitiveness based on a customer-centered perspective. On-desk analysis of theoretical and literature contributions on the studies about relations between businesses, with particular attention to the Viable System Approach. On-field analysis with the methodology of case studies, in order to verify the analysis proposed model depth. The study has enabled to carry out: 1) identify operational measures which could sustain wine companies’ competitiveness also taking advantages from the territory; 2) define an analysis model concerning supply relationships useful in order to observe the automated development potential, production and commercial relationship.
Innovation and Aggregation: a Governance Model to sustain Competitiveness of Wine Company in South Italy
N. Iaffaldano
;
2019-01-01
Abstract
The paper aims to analyze the relationship between property and business in wine cooperatives, defining its contribution to the firm’s development and competitiveness based on a customer-centered perspective. On-desk analysis of theoretical and literature contributions on the studies about relations between businesses, with particular attention to the Viable System Approach. On-field analysis with the methodology of case studies, in order to verify the analysis proposed model depth. The study has enabled to carry out: 1) identify operational measures which could sustain wine companies’ competitiveness also taking advantages from the territory; 2) define an analysis model concerning supply relationships useful in order to observe the automated development potential, production and commercial relationship.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
