La fruizione del patrimonio culturale attraverso il videomapping. Un’analisi del sito di Alberobello

The paper offers a reflection on the usefulness and effectiveness of technological applications that increase the experiential and sensorial perception of tourist places, in particular videomapping, an application of technology that consists in projecting graphic images on real surfaces, obtaining effects 3D projection. After introducing the importance and the multiple contexts in which this technology is used and the economic value of the market linked to its diffusion, we take into consideration the support that it can offer to the promotion of cultural heritage assets but also of sites, through the experience of the Festival of Lights in Alberobello, in the Apulia region. From a methodological point of view, the contribution is based on a qualitative research that includes semi-structured interviews with interested subjects (institutional actors, entrepreneurs, visitors) and visual methods of the explicit case. The results show a greater influx of tourists following the digital innovation applied to the site investigated.