Company Innovation and Redefinition of Strategic Optic: Business - Modell in the Air Transportation

In the year 2007 an international crisis has begun, due to the dissemination of bad debts which began to assume worrying proportions in 2008. The global economy is still facing their consequences. This crisis has been particularly serious and therefore the consequences are particularly long and painful. In a research of the year 2011, the economist John Taylor has named “the great deviation” as “the recent period when macro-economic policies have become more interventionist, less based on the rules and less predictable”. The Taylor’s appreciation about the failure of these policies has been long discussed, but the sensation that governments’ and banks’ mistakes have damaged us, is widely pervasive. In the last years the American domain has begun to slow down but no other country seems to be ready to take its place. Hence it derives a state of continuous economic uncertainty inside the financial markets. One example is the need, in full compliance with the economic crisis, not to deprive oneself of the money supply, but rather to purchase, resorting" to the consumer loan." Indeed, the consumer loan no longer serves only the task of making the purchase of goods, but it becomes a service, tensed with the no deprivation of its own liquidity. The study will examine the consumer purchases financed by a well-known multinational furniture in this case the store's customers at Bari Region Apulia. Descriptive statistics are used in the analysis of consumption, income and consumption choices by examining the data collected at the moment of loan subscription and stored in a special database. Results show that the borrowing is surprisingly higher at higher income levels.