PROMOTION OF TYPICAL PRODUCT – CASE STUDY OF BULGARIAN ROSE MANUFACTURING

The promotion of typical products from a local area is becoming more and more important for the development of the regional economy and for the successful export strategy of the countries, especially when they are trying to obtain competitive positions on the European and global markets. This is the case also of the new member of EU, Bulgaria. In this article the authors have chosen to investigate the promotion of a traditional business of the Bulgarian economy, the rose oil manufacturing. The idea is to evaluate if is possible to exchange knowledge between the customers and rose oil producers on the basis of their perceptions. The investigation is statistically based on the Logit model.