CINECA IRIS Institutional Research Information System
IRIS è la soluzione IT che facilita la raccolta e la gestione dei dati relativi alle attività e ai prodotti della ricerca. Fornisce a ricercatori, amministratori e valutatori gli strumenti per monitorare i risultati della ricerca, aumentarne la visibilità e allocare in modo efficace le risorse disponibili.
EnglishThe promotion of typical products from a local area is becoming more and more important for the development of the regional economy and for the successful export strategy of the countries, especially when they are trying to obtain competitive positions on the European and global markets. This is the case also of the new member of EU, Bulgaria. In this article the authors have chosen to investigate the promotion of a traditional business of the Bulgarian economy, the rose oil manufacturing. The idea is to evaluate if is possible to exchange knowledge between the customers and rose oil producers on the basis of their perceptions. The investigation is statistically based on the Logit model.
Scheda prodotto non validato
Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo
| Titolo: | PROMOTION OF TYPICAL PRODUCT – CASE STUDY OF BULGARIAN ROSE MANUFACTURING | |
| Autori: | ||
| Data di pubblicazione: | 2008 | |
| Abstract: | The promotion of typical products from a local area is becoming more and more important for the development of the regional economy and for the successful export strategy of the countries, especially when they are trying to obtain competitive positions on the European and global markets. This is the case also of the new member of EU, Bulgaria. In this article the authors have chosen to investigate the promotion of a traditional business of the Bulgarian economy, the rose oil manufacturing. The idea is to evaluate if is possible to exchange knowledge between the customers and rose oil producers on the basis of their perceptions. The investigation is statistically based on the Logit model. | |
| Handle: | http://hdl.handle.net/11586/19865 | |
| ISBN: | 978-961-6573-99-3 | |
| Appare nelle tipologie: | 4.1 Contributo in Atti di convegno |
File in questo prodotto:
Copyright © 2021