This work describes the activity related to the field of Augmented Reality (AR) developed in the “Integrated Multimedia Assets to promote TheaTrical” (CLICK TEATRO) living lab project. The “Integrated Multimedia Assets to promote TheaTrical” project realizes a system addressed to the citizens in order to create a link between theater activities and commercial operators. Through the use of an App for Smartphone, the user will receive content related to the show (additional content, interviews, etc.) and service associated (restaurants, car parks, hotels, bar, etc.). This information will be generated and managed by means of Augmented Reality tools. Finally, the involved activities will enter in a virtuous circle, in fact the user will gain discount bonus to be used for purchasing other tickets.. The app has been developed for iOS systems.

CLICK TEATRO Project: Augmented reality and promotion of theater events

BARBUZZI, DONATO;IMPEDOVO, DONATO;
2015-01-01

Abstract

This work describes the activity related to the field of Augmented Reality (AR) developed in the “Integrated Multimedia Assets to promote TheaTrical” (CLICK TEATRO) living lab project. The “Integrated Multimedia Assets to promote TheaTrical” project realizes a system addressed to the citizens in order to create a link between theater activities and commercial operators. Through the use of an App for Smartphone, the user will receive content related to the show (additional content, interviews, etc.) and service associated (restaurants, car parks, hotels, bar, etc.). This information will be generated and managed by means of Augmented Reality tools. Finally, the involved activities will enter in a virtuous circle, in fact the user will gain discount bonus to be used for purchasing other tickets.. The app has been developed for iOS systems.
2015
9783319232218
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11586/186013
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 0
  • ???jsp.display-item.citation.isi??? 0
social impact