Introducing serendipity in a content-based recommender system

Today recommenders are commonly used with various purposes, especially dealing with e-commerce and information filtering tools. Content-based recommenders rely on the concept of similarity between the bought/searched/ visited item and all the items stored in a repository. It is a common belief that the user is interested in what is similar to what she has already bought/searched/visited. We believe that there are some contexts in which this assumption is wrong: it is the case of acquiring unsearched but still useful items or pieces of information. This is called serendipity. Our purpose is to stimulate users and facilitate these serendipitous encounters to happen. This paper presents the design and implementation of a hybrid recommender system that joins a content-based approach and serendipitous heuristics in order to mitigate the over-specialization problem with surprising suggestions. © 2008 IEEE.