This study analyzed the dynamics of ESG communication strategies of companies in the utilities and in the technology sector, the motivations behind platform usage (Facebook and X) and sectoral priorities. The study confirms that utilities companies prioritize environmental and governance communication due to regulatory pressures, while technology companies focus on governance and social issues to build consumer trust.
A sectoral comparison of ESG disclosure: how utilities and tech firms leverage social media
Floriana Luisi;Olga Maria Stefania Cucaro
2024-01-01
Abstract
This study analyzed the dynamics of ESG communication strategies of companies in the utilities and in the technology sector, the motivations behind platform usage (Facebook and X) and sectoral priorities. The study confirms that utilities companies prioritize environmental and governance communication due to regulatory pressures, while technology companies focus on governance and social issues to build consumer trust.File in questo prodotto:
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Luisi 2024.pdf
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