Gender Issues, Social Equity, and the Sustainable Management of Urban Transport Networks: An Italian Case Study

The paper contains transport and environmental analyses of the Gallipoli area and presents results from a consultation process involving transport operators, citizens, tourists, public employees, and stakeholders. Through statistical analysis of the data, the paper provides insights into the needs of specific user categories, highlighting gender issues and social equity as key aspects of urban policies. This paper further investigates users’ potential willingness to pay for general improvements in bus service quality and environmental conditions using discrete choice modeling. This study aims to address the challenge of understanding urban travel patterns and the underlying forces influencing user attitudes, which are often found in city surveys. Specifically, a Random Utility Model was used to profile users based on specially collected survey data. The results indicate the potential to meet latent systemic transport demand with more sustainable collective transport modes, particularly among women aged 19-29 who own a car. Simultaneously, there is a willingness to pay higher public transport tariffs for improved service, which is also largely environmentally sustainable. The paper can serve as a valuable resource for professionals in the transport and environmental sectors as well as for policymakers.