Destination Management

Albania is strategically positioned in the Mediterranean and this country in the Balkans has embarked on a complex economic development and aims to become part of the European Union. One of the leading sectors of the land of eagles is tourism. What is the context in which Albania finds itself in order to implement a system of indicators for the relaunch of tourism? In the previous work [1], we started talking about the sustainability indicators that the European Union has made available to tourist destinations as a guideline. This European guideline must be adapted to the territory under study. A territory must be attractive for tourism from many points of view and above all it must be able to convey hospitality, its traditions, culinary culture, etc. to visitors. In short, its strengths that we will calculate through socio-economic data of its residents. In this way, each territorial district (Qarqe) will have a placement of "tourist attractiveness": the starting point for building the System of European Indicators for Tourism. The initial data are processed through cluster analysis to divide the territory into groups with similar characteristics and use this information as a decision tool for a national recovery and resilience policy.