L’« appel au peuple » de Marine Le Pen dans le Web 2.0 en temps de crises

This article investigates some strategies used by Marine Le Pen during her campaign for 2022 presidential elections in the Web 2.0, and their reception. The analysis will be focussed on the slogan “Sans lui”, on its technodiscursive spread as website, as Twitter profile and as hashtag, and its transformation into a “formule”. Attention will be paid to this slogan as part of an “appel au peuple” by which Marine Le Pen invites her electorship to manifest their opposition to Emmanuel Macron’s re-election. This study will consist in discursive and argumentative effects of this people’s address via answers that they can send by videos or messages and their circulation in tweets posted in SansLui Twitter profile in order to put together people willing to support Marine Le Pen.