Investigating recent changes in dietary behavior

Recent disruptive events such as the Covid19 pandemic, the shaking of the global economic balance due to the war in Ukraine and climate change have reinforced the process of "deglobalization" of food consumption, with the consequence that consumers prefer local products. To understand the change in sustainable food consumption in some countries, this paper analyzes data from a survey conducted in 2020-2022, during the Covid19 pandemic, with the aim of defining a "new normal" dietary ethos that results from a preference for regional cuisine, environmental protection and a commitment to health. To explore the role of cultural contexts in consumption patterns with different but comparable values and principles, the analysis provides a comparison between Italy and the United States.