Purpose: This study aims to analyze the opportunities and potential of industrial tourism for the agri- food industry in the current post-pandemic scenario. Industrial tourism can favor appropriate behaviors by companies and tourists to address emerging challenges in the post-pandemic era, such as responsible production and consumption and the containment of waste production. Design/methodology/approach: The adopted research method is a case study with exploratory purposes, applied to an industrial tourism experiment called “Make it in Puglia” (Apulia Region, Italy). The case study was based on participant observation and semi-structured interviews. Findings: This study analyzes how industrial tourism in active agri-businesses allows local areas to be enhanced while simultaneously improving and strengthening sustainable strategies and choices for organizations and customers, especially in the changing context of the post-pandemic era. Originality: This paper is one of the first studies that considers industrial tourism as a strategy for achieving sustainable development goals (SDGs) in the agribusiness sector, as it analyzes industrial tourism as an instrument in the construction of a cohesive ecosystem where tourism, agri-food business, and local communities together pursue preservation and safeguarding of the environment, heritage, and territory. Research limitations: The country specificity of this project and the limited duration of the investigation in the post-pandemic period were the main limitations of this study. Practical implications: Industrial tourism in the agri-food business can contribute to a sustainable strategy for destination management based on new elements of attractiveness. Moreover, industrial tourism represents an opportunity for agri-food businesses, through the promotion of “business tours,” to respond to requests for more sustainable practices, especially considering that food waste and resource use efficiency have become a topic of growing concern.

Sustainable strategies of industrial tourism in the agri-food business: an exploratory approach

Francesco Badia;Graziana Galeone
;
Matilda Shini
2023-01-01

Abstract

Purpose: This study aims to analyze the opportunities and potential of industrial tourism for the agri- food industry in the current post-pandemic scenario. Industrial tourism can favor appropriate behaviors by companies and tourists to address emerging challenges in the post-pandemic era, such as responsible production and consumption and the containment of waste production. Design/methodology/approach: The adopted research method is a case study with exploratory purposes, applied to an industrial tourism experiment called “Make it in Puglia” (Apulia Region, Italy). The case study was based on participant observation and semi-structured interviews. Findings: This study analyzes how industrial tourism in active agri-businesses allows local areas to be enhanced while simultaneously improving and strengthening sustainable strategies and choices for organizations and customers, especially in the changing context of the post-pandemic era. Originality: This paper is one of the first studies that considers industrial tourism as a strategy for achieving sustainable development goals (SDGs) in the agribusiness sector, as it analyzes industrial tourism as an instrument in the construction of a cohesive ecosystem where tourism, agri-food business, and local communities together pursue preservation and safeguarding of the environment, heritage, and territory. Research limitations: The country specificity of this project and the limited duration of the investigation in the post-pandemic period were the main limitations of this study. Practical implications: Industrial tourism in the agri-food business can contribute to a sustainable strategy for destination management based on new elements of attractiveness. Moreover, industrial tourism represents an opportunity for agri-food businesses, through the promotion of “business tours,” to respond to requests for more sustainable practices, especially considering that food waste and resource use efficiency have become a topic of growing concern.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11586/429441
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