Let me drive you! The effect of change seeking and behavioral control in the Artificial Intelligence-based self-driving cars

This paper investigates the roles of product intelligence, change seeking, and behavioral control in determining consumers’ intention to use Artificial Intelligence-based self-driving cars. In an experimental study conducted with a sample of 343 respondents, we show that consumers might feel more in control when driving such cars, and such an increased sense of behavioral control, in turn, is associated with an increased intention to use them. This likely happens because such vehicles are perceived as intelligent entities that allow drivers to personalize their driving experiences. However, this effect is significant only among individuals with a greater change seeking tendency, who thus are more inclined to try new experiences.