The meaning of the organization or the organization of meaning? Metaphors as sensemaking tools to understand organizational change management

Within the last decades, language and discourse have entered the conception of organizing, meant as a process of sense-making where discursively based interpretations define agents, purposes, and or-ganizations. The aim of the present paper was to connect sense-making theory with the study of me-taphor, being the latter one of the most valuable and multifaceted linguistic tools, useful to catch, de-scribe, and shape organizational identity. To this purpose, the focus of the investigation was on the sen-se-making processes used by employees to figure out their organization, analysing the metaphors they use when talking about it. Participants to the study were 115 employees working in a medium-sized company operating in the automotive sector and located in the south of Italy. At the time of data collec-tion, the company was experiencing a great change due to a recent process of commercial expansion. Consequently, employees were engaged in managing great transformations of the organization, both related to its cultural vision and to the tasks and working modalities. Therefore, in-depth individual interviews were used to collect discursive data about the way employees perceived this transformation. The study was intended as an action-research intervention aimed at collecting data to support the HR func-tion in dealing with these organizational changes. Practical implications for the development of work and organizational (W&O) psychology are also discussed.