This paper uses an effective contextualisation of the images used in registered trademarks, to demonstrate how heuristic developments can go beyond the already-studied link be- tween material history and trademarks history (Hamilton 2009). It analyzes the meaning of a series of Italian trademark pictures with regards to the cultural environment which produced them and on which they impacted. It argued that those images played a role as indirect education factor as far as they strengthened stereotypes already promoted by in- stitutional racism.This contributes to a better understanding of the Italian colonial prejudices in the 20th century (Gabrielli 2013; Labanca 2000; Triulzi 1999; Castelli 1998).
New sources of cultural history of education: Italian trademark pictures as vehicles of colonial prejudices during the Fascist era
Domenico Francesco Antonio Elia
2020-01-01
Abstract
This paper uses an effective contextualisation of the images used in registered trademarks, to demonstrate how heuristic developments can go beyond the already-studied link be- tween material history and trademarks history (Hamilton 2009). It analyzes the meaning of a series of Italian trademark pictures with regards to the cultural environment which produced them and on which they impacted. It argued that those images played a role as indirect education factor as far as they strengthened stereotypes already promoted by in- stitutional racism.This contributes to a better understanding of the Italian colonial prejudices in the 20th century (Gabrielli 2013; Labanca 2000; Triulzi 1999; Castelli 1998).I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
