The Digitization of the SMEs During the Pandemic

The digitization of SMEs is a development process supported by technological innovations (web presence, Big Data analysis, advanced technological infrastructures) and by a change in company production processes. The pandemic emergency has pushed companies to look for tools to remain productive even at a distance, given that the lockdown has led to a shift of buyers from the physical place of exchange of goods (small shop or supermarket) to e-commerce. One out of three Italian companies is technologically equipped for sale with the help of sector operators who have been able to identify and implement the various opportunities offered by eCommerce. SMEs that had previously implemented their presence on the web, independently or through third-party platforms, have more easily expanded their customers, thanks to new online consumers; neighborhood trade has seen a significant increase in demand from those who, for various reasons, although residing in a specific area, were not used to making their purchases there. Speed has become a fundamental weapon and, in several cases, the small size or even the absence of any internal chain of command has allowed a rapid reorganization. Small shop owners have understood that at this stage it is essential to completely rethink their business model. This study examines the potential of digitalization within the company in the period of the pandemic and aims to highlight the possible tools that can allow SMEs to face and support changes both on the supply side and in consumption habits.