Surveillance of COVID-19 infections remains a major policy challenge, particularly in tracking the health status of individuals. However, the problem of protecting personal data remains a challenge. Blockchain technology provides several tools to ensure that the data collected and managed through some mobile apps could be extremely secure, certified, and immutable, ensuring proper monitoring of infected and vaccinated users using these apps. This study sheds light on the intentions of individuals to use mobile apps based on Blockchain technology to track other infected and (or) vaccinated users in their vicinity. Through an online experiment with an international sample, we manipulated perceived levels of privacy (low levels for traditional mobile apps and high levels for blockchain-based mobile apps) to illuminate the importance of individuals' security concerns on their intentions to use mobile apps to monitor infected and vaccinated individuals. The findings provide important insights for managers, marketers, and policy makers in promoting the use of Blockchain-based mobile apps to prevent and contain the spread of COVID-19 infections.
Livello percepito di protezione dei dati personali e bisogno di sicurezza dei consumatori come predittori dell’intenzione all’uso di applicazioni mobile per il monitoraggio dei contagi da COVID-19
Sestino A.
Writing – Review & Editing
;
2021-01-01
Abstract
Surveillance of COVID-19 infections remains a major policy challenge, particularly in tracking the health status of individuals. However, the problem of protecting personal data remains a challenge. Blockchain technology provides several tools to ensure that the data collected and managed through some mobile apps could be extremely secure, certified, and immutable, ensuring proper monitoring of infected and vaccinated users using these apps. This study sheds light on the intentions of individuals to use mobile apps based on Blockchain technology to track other infected and (or) vaccinated users in their vicinity. Through an online experiment with an international sample, we manipulated perceived levels of privacy (low levels for traditional mobile apps and high levels for blockchain-based mobile apps) to illuminate the importance of individuals' security concerns on their intentions to use mobile apps to monitor infected and vaccinated individuals. The findings provide important insights for managers, marketers, and policy makers in promoting the use of Blockchain-based mobile apps to prevent and contain the spread of COVID-19 infections.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
