Culture and tourism are linked because of their obvious synergies and their growth potential. Cultural tourism is one of the world's most important tourism markets and one of the most important among those with the highest growth numbers. As for the sectors of culture, they are more and more used to promote destinations. This increased use of culture and creativity for "selling" the destinations adds to the need to differentiate the image and the identity of the regions. The range of cultural elements put forward by the regions is vital to create an image and to broaden the market potential. The present contribution is aimed primarily at examining the factors determining success networks and districts undertaken in the field of cultural tourism. Networks and districts are effective tools of management and marketing. In Italy the Tourist Districts (d.l. May 13, 2011, No. 70, amended by Law July 12, 2011, n. 106) were established by decree of the Ministry of Cultural Heritage and Activities and Tourism, at the request of companies in the sector that operate in the territories interested, after agreement with the Regions involved. The territorial delimitation was decided by the Regions in agreement with the MiBACT and the Municipalities concerned, after a Service Conference (compulsorily called if requested by companies in the tourism sector operating in the same territories). To date, the MiBACT has established a total of 49 tourist districts by decree. The present contribution will focus on the possibility to create such a district in the Apulia region with reference to the viticulture sector, and to the CDO Gioia del Colle in particular. Different aspects and dimensions of management and marketing will be examined. The final result is to identify the factors that are critical to success and to formulate some ecommendations/suggestions for cultural tourism alliances from planners and destination managers.
Cultural tourism and districts: the future of organic viticulture in the Apulia region. The case of the CDO Gioia del Colle
Simona Giordano
2020-01-01
Abstract
Culture and tourism are linked because of their obvious synergies and their growth potential. Cultural tourism is one of the world's most important tourism markets and one of the most important among those with the highest growth numbers. As for the sectors of culture, they are more and more used to promote destinations. This increased use of culture and creativity for "selling" the destinations adds to the need to differentiate the image and the identity of the regions. The range of cultural elements put forward by the regions is vital to create an image and to broaden the market potential. The present contribution is aimed primarily at examining the factors determining success networks and districts undertaken in the field of cultural tourism. Networks and districts are effective tools of management and marketing. In Italy the Tourist Districts (d.l. May 13, 2011, No. 70, amended by Law July 12, 2011, n. 106) were established by decree of the Ministry of Cultural Heritage and Activities and Tourism, at the request of companies in the sector that operate in the territories interested, after agreement with the Regions involved. The territorial delimitation was decided by the Regions in agreement with the MiBACT and the Municipalities concerned, after a Service Conference (compulsorily called if requested by companies in the tourism sector operating in the same territories). To date, the MiBACT has established a total of 49 tourist districts by decree. The present contribution will focus on the possibility to create such a district in the Apulia region with reference to the viticulture sector, and to the CDO Gioia del Colle in particular. Different aspects and dimensions of management and marketing will be examined. The final result is to identify the factors that are critical to success and to formulate some ecommendations/suggestions for cultural tourism alliances from planners and destination managers.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
