ORANGE: Outcome-Oriented Predictive Process Monitoring Based on Image Encoding and CNNs

The outcome-oriented predictive process monitoring is a family of predictive process mining techniques that have witnessed rapid development and increasing adoption in the past few years. Boosted by the recent successful applications of deep learning in predictive process mining, we propose ORANGE, a novel deep learning method for learning outcome-oriented predictive process models. The main innovation of this study is that we adopt an imagery representation of the ongoing traces, which delineates potential data patterns that arise at neighbour pixels. Leveraging a collection of images representing ongoing traces, we train a Convolutional Neural Network (CNN) to predict the outcome of an ongoing trace. The empirical study shows the feasibility of the proposed method by investigating its accuracy on different benchmark outcome prediction problems in comparison to state-of-art competitor methods. In addition, we show how ORANGE can be integrated as an Intelligent Assistant into a CVM realized by MTM Project srl company to support sales agents in their negotiations. This case study shows that ORANGE can be effectively used to smartly monitor the outcome of ongoing negotiations by early highlighting negotiations that are candidate to be completed successfully.