Competitività e sviluppo dei territori nel Mediterraneo. Un approccio integrato alla funzione di marketing

This paper aims to identify which could be the best-strategies for the development of territories in the Mediterranean area in a territorial and tourism marketing perspective. Will analyze themselves two emblematic case studies of Mediterranean Europe, such as the Comunidad Valenciana (Spain), invested by important territorial development processes and the Ionian city of Taranto (Italy), capital of the Magna Græcia, interested in an ambitious and important project of territorial-urban reconversion with a view to enhancing the environmental, historical, artistic and cultural heritage.