This paper focuses the important role that the world wide web can play in the process of stakeholder engagement. In particular, through making use of online interaction, i.e. the tools of web 1.0 and above all web 2.0, particularly social media and social networks, the process of stakeholder engagement could improve. In such background, the aim of this work is to assess the quality of the process of stakeholder engagement in all non financial companies listed on the Italian Stock Exchange and, consequently, demonstrate that, in these companies, social media can help improve the quality of the process of stakeholder engagement
The role of Web 2.0 i the Evaluation of Stakeholder Engagement
R. Leopizzi
;
2016-01-01
Abstract
This paper focuses the important role that the world wide web can play in the process of stakeholder engagement. In particular, through making use of online interaction, i.e. the tools of web 1.0 and above all web 2.0, particularly social media and social networks, the process of stakeholder engagement could improve. In such background, the aim of this work is to assess the quality of the process of stakeholder engagement in all non financial companies listed on the Italian Stock Exchange and, consequently, demonstrate that, in these companies, social media can help improve the quality of the process of stakeholder engagementFile in questo prodotto:
Non ci sono file associati a questo prodotto.
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
