Business strategy, understood as the set of choices implemented in order to achieve long-term goals [1], or as identified through SWOT Analysis [2], to which reference is so frequently made during periods of economic boom, was surpassed during the 1970s and 80s by strategic planning [3] and strategic management. The current situation of the IKEA store in Bari (Apulia, Italy) may be understood within this framework. The objective of the present study is, therefore, to identify possible reasons for the likelihood of different consumption patterns and choices by particular groups of individuals in a Primary Market Area.

Cluster Analysis for Strategic Management: a Case Study of IKEA

PERCHINUNNO Paola;
2012

Abstract

Business strategy, understood as the set of choices implemented in order to achieve long-term goals [1], or as identified through SWOT Analysis [2], to which reference is so frequently made during periods of economic boom, was surpassed during the 1970s and 80s by strategic planning [3] and strategic management. The current situation of the IKEA store in Bari (Apulia, Italy) may be understood within this framework. The objective of the present study is, therefore, to identify possible reasons for the likelihood of different consumption patterns and choices by particular groups of individuals in a Primary Market Area.
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11586/25966
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 0
  • ???jsp.display-item.citation.isi??? 0
social impact