Sustainability in cities: greater responsibility and efficiency

In 2008 public transport provided in Bari (a southern Italian city) was investigated to capture current urban transport user’s profile and non-user’s pro-file, and to define a future transport policy strategy involving major transport improvements in the urban context. This case study is important in more general terms because results show that people wish to use public services, regardless of the price, and that clear changes in terms of urban transport policies could help the city to be more sustainable.