Reputation, Reputational Crisis and Corporate Social Responsibility of Banks: Measurement and Relationships

The chapter focuses on the relationships between corporate reputation and corporate social responsibility. First, the main and most important measurement metrics of corporate reputation are analysed. Second, the focus shifts to CSR and an investigation of the measurement tools most frequently adopted by the scholars. Finally, an interesting analysis on the linkages between reputational crisis and the corporate social responsibility of banks is conducted. In this context, we highlight the role that CSR plays with regard to corporate reputation, the characteristics and the effectiveness conditions for CSR to operate as a reputational driver and, finally, when CSR can resolve the reputational crisis of a bank.