The social organization. Managing human capital through social media

The aim of this book is to shed light on how social media usage is further transforming the way organizations make sense of their identity and of their processes as well as on how they could concretely be considered a strategic factor in market competition. More specifically, by merging the literature coming from communication studies to the evidences showed by management research, the book aims to argue that social media usage could be exploited fruitfully by organizations as a competitive advantage, if properly attuned with the official organizational culture. In this vein, all contributions in the book highlight that if considered an ally to enhance the “social” nature of human capital, social media could show themselves to be very effective with reference to several aspects concurring to enhance the organizational performance: from motivating the workforce, to improving learning, to sharing knowledge, to developing new skills.