A 5 recent perspective proposed by cognitive linguistics allows overcoming the traditional trend by confronting the special rhetorical strength of metaphor with its evident argumentative nature. In such a direction the psycho-semiotic approach frames each human event of sense making within the notion of diatext, underlining the dialogical tension between “text” and “context” of enunciation. 10 Metaphor is a relevant resource of diatextual analysis since it opens unexpected views on the mysterious procedures that translate claims of meaning into discursive modes suitable to specific situations. A corpus of empirical evidences, collected within the organizational context through narrative interviews, allows better understanding of the creative power of metaphors.
Metaphor as an Expressive Resource of Human Creativity in Organizational Life, World Futures. Journal of General Evolution,
MANUTI, AMELIA;MININNI, Giuseppe
2010-01-01
Abstract
A 5 recent perspective proposed by cognitive linguistics allows overcoming the traditional trend by confronting the special rhetorical strength of metaphor with its evident argumentative nature. In such a direction the psycho-semiotic approach frames each human event of sense making within the notion of diatext, underlining the dialogical tension between “text” and “context” of enunciation. 10 Metaphor is a relevant resource of diatextual analysis since it opens unexpected views on the mysterious procedures that translate claims of meaning into discursive modes suitable to specific situations. A corpus of empirical evidences, collected within the organizational context through narrative interviews, allows better understanding of the creative power of metaphors.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
