PICHIERRI, Marco
PICHIERRI, Marco
DIPARTIMENTO DI ECONOMIA, MANAGEMENT E DIRITTO DELL'IMPRESA
Age-Related Effects on Environmentally Sustainable Purchases at the Time of COVID-19: Evidence from Italy
2021-01-01 Peluso Alessandro, M.; Pichierri, Marco; Pino, Giovanni
Assessing Consumers’ Behavioral Intentions to Adopt Green Technologies: A Combined Research Framework
2020-01-01 Rizzo, Cristian; Prete M., Irene; Pichierri, Marco; Guido, Gianluigi; Palmi, Pamela
Assessing the Relationship Among Hotel Star Class, Online Reviews’ Valence, Length, and Communication Style
2023-01-01 Pichierri, Marco; Pino, Giovanni; Guido, Gianluigi
Communicating the Health Value of Extra-Virgin Olive Oil: An Investigation of Consumers' Responses to Health Claims
2021-01-01 Pichierri, Marco; Peluso Alessandro, M.; Pino, Giovanni; Guido, Gianluigi
Determinants of Southern Italian households' intention to adopt energy efficiency measures in residential buildings
2017-01-01 Prete, M. Irene; Piper, Luigi; Rizzo, Cristian; Pino, Giovanni; Capestro, Mauro; Mileti, Antonio; Pichierri, Marco; Amatulli, Cesare; Peluso, Alessandro M.; Guido, Gianluigi
Diving Into the Past, Forgetting About the Future? Nostalgic Advertising and Sustainable Food Consumption Behavior
2020-01-01 Pichierri, Marco; Petruzzellis, Luca
Effects of Big Five Personality Traits and Market Mavenship on Consumers' Intention to Spread Word-of-Mouth in the Art Context
2022-01-01 Chieffi, Verdiana; Pichierri, Marco; Alessandro M., Peluso; Cristiana, Collu; Gianluigi, Guido
Effects of Face Images and Face Pareidolia on Consumers' Responses to Print Advertising: An Empirical Investigation
2019-01-01 Guido, Gianluigi; Pichierri, Marco; Pino, Giovanni; Nataraajan, Rajan
Effects of Socio-Demographics, Sense of Control, and Uncertainty Avoidability on Post-COVID-19 Vacation Intention
2021-01-01 Peluso Alessandro, M.; Pichierri, Marco
Exploring the Academic Debate on Consumer Confusion and Product Imitation: A Systematic Literature Network Analysis
2021-01-01 Gurioli, Martina; Bosisio, Jessica; Mauri, Chiara; Petruzzellis, Luca; Pichierri, Marco
Framing Green Marketing Messages for Museums and Art Galleries: An Empirical Research in Italy
2021-01-01 Pino, Giovanni; Peluso Alessandro, M.; Pichierri, Marco; Collu, Cristiana; Guido, Gianluigi
From Remote to Smart Working During the COVID-19 Era, and After. First Evidences from Italy
2020-01-01 Palmi, Pamela; Pichierri, Marco; Prete M., Irene
Global Risk, Local Attachment: Investigating Tourists' Staycation Intention During a Pandemic
2021-01-01 Pichierri, Marco; Passaro, Pierluigi; Petruzzellis, Luca
Health Claims’ Text Clarity, Perceived Healthiness of Extra-Virgin Olive Oil, and Arousal: An Experiment Using FaceReader
2021-01-01 Pichierri, Marco; Peluso Alessandro, M.; Pino, Giovanni; Guido, Gianluigi
How to Shape Consumer Reaction to Corporate Environmental Communications: Accentuating the Negative to Build Trust Can Elicit Favorable Intentions and Behaviors
2022-01-01 Pino, Giovanni; Viglia, Giampaolo; Nataraajan, Rajan; Peluso Alessandro, M.; Pichierri, Marco
Information Processing by Elderly Consumers: A Five-Decade Review
2021-01-01 Guido, Gianluigi; Pichierri, Marco; Rizzo, Cristian; Chieffi, Verdiana; Moschis, George
Investigating Staycation Intention: The Influence of Risk Aversion, Community Attachment and Perceived Control During the Pandemic
2023-01-01 Pichierri, Marco; Petruzzellis, Luca; Passaro, Pierluigi
Investigating the Combined Effect of Store Flyers Promotions on Brand Sales: A Novel Approach Based on Regression Trees
2019-01-01 Rizzo, Cristian; Pichierri, Marco; Guido, Gianluigi
Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices
2023-01-01 Pichierri, Marco
Perceived Authenticity of Online-Only Brands (OOBs): A Quali-Quantitative Study With Online Consumers
2021-01-01 Sit Kokho, Jason; Pino, Giovanni; Pichierri, Marco