University of Bari’s website evaluation

Educational websites were studied from many different perspectives. In 2001 Zhang and von Dran developed a theoretical framework for evaluating website quality from a user satisfaction perspective, while Yoo and Jin in 2004 evaluated the design of university websites. In this paper we assess the quality perceived by the users of the website of the University of Bari using factorial analysis and Multiple Correspondences Analysis (MCA) visual maps. Latent variables resulting from this preliminary analysis were then used to evaluate the most important latent dimensions related to loyalty of the users. A segmentation analysis was performed to study how loyalty is influenced by variables and factors.