On the Problem of Communication in a Transmedia Sense in Constant Reference to Its Online Determination

The new world of online communication is far beyond the classical coordinates upon which the semiotic community was founded: new forms of participation establish who is inside, who is outside the new orders of discourse, while the same "author function" changes, because it is no longer a matter of a single person, but it more and more often concerns the entire communities of speakers, writers, communicators. In the light of this new scenario that is both semiotic and anthropological, it is not possible to take an apocalyptic or integrated stance: we must keep up with our own times, something can also result in accepting a world that is entirely made up of simulacra, in which new tribal forms are insinuated, along with new forms of barbarism as well as of orality intertwined with new ways of writing. From Castells to Levy, Maffesoli, de Kerckhove, the new philosophy of language must question the limits and conditions of the new ways of contemporary online communication, perhaps in order to discover new collective forms of unconscious in the big data network.